Project completed: In house, Credit Simple/Dun & Bradstreet.
Brief
Take over the design of a FinTech start up, Credit Simple. Credit Simple shows consumers their credit score and their credit information for free, plus giving them discounted financial offers based on their credit standing.
Starting with building out the brand, I then applied it to the core online product and turned to marketing material. Since it's launch in Australia and New Zealand, we've been revisiting UX based on consumers' behaviour and adding sub products.
The initial product build was already in progress when I started, so it quite a challenge to balance go-live timelines and achieve the level of user experience we desired.
Project involvement
Branding, UX, UI, brand management.